This makes me feel so clear headed. If you research coconut oil it really is an amazing thing. Natures way is the only brand I trust of vitamins so I bought their brand of coconut oil and have not been disappointed.A couple of years ago Dr. Oz took apart 10 echinacea capsules on his show and had them analyzed for content verification. Some capsules had a trace amount of echinacea in them and some had none at all, they were filled with something cheap that resembled echinacea. I was floored! These were brands I had seen for years! Only Natured WAY (not Natures Made) had exactly what it said it had. We take a lot of echinacea, so this really impacted me! Since that time,60 minutes has done a special on herbal supplements as well, and again, Natures Way was the only one that contained what it said it had. I wish The FDA would regulate these!I threw away all my other vitamins and now I only buy natures way. No they don't pay me to say this and I've never received any free product, I'm just an informed consumer and a mom. I need to be very aware of what I give my family. I'm sure you can find both of these episodes online and verify it for yourself.